PRIVACY POLICY

Effective Date: May 27, 2026

Last Updated: May 27, 2026

Version: 2026-05-27-credits-revision

This Privacy Policy explains how Hollingshead Holdings, LLC, a Missouri limited liability company doing business as RV MarketIQ and RVMarketIQ.com ("RV MarketIQ," "we," "us," or "our"), collects, uses, discloses, retains, and protects information in connection with RVMarketIQ.com, related dashboards, artificial intelligence features, listing tools, DealGuard, Pay-As-You-Go DealGuard Credits, Premium Daily Quota, the Negotiation Agent, the Tow Capacity Estimator, Buyer Inquiry forms, dealer tools, communications, and related services (collectively, the "Platform").

This Privacy Policy is incorporated into and supplements RV MarketIQ’s Terms of Service. Capitalized terms used but not defined in this Privacy Policy have the meanings given in the Terms of Service.

If you do not want us to collect, use, or disclose information as described in this Privacy Policy, do not use the Platform.

IMPORTANT PRIVACY SUMMARY

The Platform is designed for RV marketplace intelligence, scam-risk screening, negotiation assistance, towing-related estimates, listing analysis, and related features.

Consumer Access Plans are fixed-term prepaid access plans. They do not automatically renew unless a checkout screen separately presents automatic-renewal terms and obtains legally sufficient affirmative consent.

RV MarketIQ may sell Pay-As-You-Go DealGuard Credits and may provide a Premium Daily Quota for eligible DealGuard usage. We process credit purchases, credit balances, credit batches, expiration dates, quota usage, receipts, tax metadata, chargebacks, and unclaimed-property compliance records to administer those features.

DealGuard, the Negotiation Agent, the Tow Capacity Estimator, import tools, upload tools, and related AI-assisted features may process information you submit, including seller communications, screenshots, listing URLs, notes, vehicle details, towing inputs, audio, transcripts, documents, and AI prompts and outputs.

If you submit a Buyer Inquiry, we may share your name, email address, phone number, message, listing information, and related inquiry details with the seller, dealer, or listing contact connected to that inquiry.

We use third-party service providers, including providers for authentication, hosting, database, payment processing, tax calculation, email delivery, storage, analytics, security, artificial intelligence processing, and compliance support.

We may process confirmed-scam feedback, legitimate-deal feedback, DealGuard threads, related messages, summaries, tags, signals, and embeddings for operational fraud-pattern retrieval, safety, abuse prevention, internal analytics, and service improvement.

We do not intentionally use identifiable DealGuard submissions to train or fine-tune generative AI models unless you affirmatively opt in through a separate optional consent mechanism or another legally sufficient consent process applies.

We may use de-identified, aggregated, statistical, technical, and derived data to operate, secure, evaluate, improve, and develop the Platform.

We do not intend to sell personal information for money. We do not intend to share personal information for cross-context behavioral advertising unless we update our disclosures and provide any legally required choices.

If your access term expires, certain saved data may become inaccessible and may later be deleted, anonymized, archived, or retained only in limited forms as described below. Credit-related records may be retained longer where reasonably necessary for billing, tax, chargeback, fraud-prevention, or unclaimed-property compliance.

The Platform is not a law firm and does not create attorney-client privilege or legal confidentiality. Do not submit privileged legal materials unless a separate signed written agreement expressly authorizes that use.

You can contact us about privacy matters at privacy@RVMarketIQ.com.

1. Scope of this Privacy Policy

This Privacy Policy applies to information collected through the Platform, including information collected when you:

create or manage an account;

purchase or use a fixed-term Access Plan;

purchase, receive, use, redeem, or manage DealGuard Credits, Credit Packs, Credit Batches, Credit Balances, or Premium Daily Quota;

use DealGuard, the Negotiation Agent, the Tow Capacity Estimator, MarketIQ Value, listing import, watchlist, alert, or comparison features;

upload, submit, import, paste, transcribe, analyze, or store content;

submit or receive a Buyer Inquiry;

communicate with us for support, billing, privacy, legal, tax, unclaimed-property, or account issues;

interact with Platform emails, notifications, cookies, analytics, logs, or security systems; or

otherwise access or use the Platform.

This Privacy Policy does not apply to third-party websites, sellers, dealers, payment processors, authentication providers, RV listing websites, auction platforms, marketplaces, social media platforms, or other third parties that may be linked, displayed, imported, analyzed, or contacted through the Platform. Those third parties have their own privacy practices.

2. Definitions

"Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to a particular person, household, account, device, or transaction.

"Submitted Content" means content, data, files, messages, screenshots, documents, images, audio, transcripts, listing URLs, seller communications, notes, prompts, outputs, vehicle information, towing inputs, negotiation history, or other information you submit, upload, paste, import, analyze, or otherwise provide to the Platform.

"AI Output" means any content, label, score, summary, estimate, draft message, recommendation, analysis, classification, transcription, extraction, or other output generated or assisted by artificial intelligence, machine learning, statistical models, rules-based systems, or automated systems.

"Credit Data" means information relating to DealGuard Credits, Credit Packs, Credit Batches, Credit Balances, Premium Daily Quota, purchase records, expiration dates, usage and redemption history, payment status, tax metadata, chargebacks, refunds, notices, and unclaimed-property compliance.

"De-identified Data" means data that we have taken reasonable steps to remove, mask, aggregate, or otherwise process so that it is not reasonably capable of identifying a specific person, account, household, device, transaction, seller, buyer, or other third party.

"Optional Training Consent" means a separate checkbox, toggle, account setting, click-through, written authorization, or other affirmative consent mechanism by which you authorize specified Submitted Content or related data to be used for generative AI model training, fine-tuning, or similar development purposes beyond what is necessary to provide, secure, maintain, debug, protect, or improve the Platform through operational processing, fraud-pattern retrieval, internal RAG-style retrieval, analytics, benchmarking, or model evaluation.

3. Information We Collect

We collect information in several categories. Not every category applies to every user.

3.1 Account, profile, and authentication information

We may collect your name, email address, username, account identifiers, profile image, authentication provider identifiers, login status, organization or dealer affiliation, role, permissions, preferences, account history, and information needed to verify or secure your account.

Authentication may be handled by third-party authentication providers, including Clerk or similar providers. If you sign in using Google, Apple, or another third-party sign-in method, that provider may process information according to its own terms and privacy policy.

3.2 Access plan, payment, credit, and billing information

We may collect your Access Plan type, checkout selections, access-term start date, access-term expiration date, plan status, discount or promotional status, DealGuard Credit Pack selections, Credit Balance, Credit Batch information, credit expiration dates, credit usage and redemption history, Premium Daily Quota usage, invoices, receipts, payment status, chargeback status, refund status, customer ID, subscription or portal IDs if used for business or future plan types, billing contact details, billing address, tax-calculation information, limited payment metadata, and unclaimed-property compliance information.

Payment processing may be handled by Stripe or another payment processor. We generally do not receive or store full payment card numbers, card security codes, or bank account credentials. Payment processors may collect and process payment information according to their own terms and privacy policies.

For consumer fixed-term Access Plans and DealGuard Credits, we use payment, access-term, Credit Data, tax, and billing information to provide the purchased access period, deliver and administer Credits, display balances and expiration dates, apply Premium Daily Quota, send receipts, manage billing support, calculate or collect taxes where required, detect fraud, process refunds or disputes where applicable, send expiration or balance notices, and comply with accounting, tax, chargeback, and unclaimed-property obligations. Consumer Access Plans and Credit Packs do not automatically renew unless you separately consent to automatic-renewal terms at checkout.

3.3 Vehicle, listing, valuation, and marketplace information

We may collect RV, trailer, tow vehicle, and listing-related information, including make, model, year, trim, mileage, VIN if provided, title or condition notes, price, location, seller type, listing URL, source website, photos, screenshots, listing text, equipment, options, comparable listings, auction information, watchlists, saved searches, alerts, MarketIQ Value interactions, valuation outputs, and archived listing snapshots.

Some listing information may come from public websites, third-party marketplaces, APIs, seller or dealer submissions, user-submitted URLs, imported pages, or other sources. Listing information may include personal information if a listing, screenshot, message, or source page contains names, phone numbers, email addresses, addresses, usernames, license plates, or other identifying details.

3.4 DealGuard information

DealGuard may collect and process seller communications, buyer communications, screenshots, text messages, emails, listing URLs, imported listing data, seller names, seller phone numbers, seller email addresses, dealer names, notes, offer amounts, payment instructions, shipping or escrow references, titles, VINs, document images, summaries, risk labels, risk override logs, user feedback, prompts, outputs, conversation turns, embeddings, extracted phrases, and other scam-risk or deal-analysis data.

DealGuard is designed to help identify patterns, inconsistencies, red flags, and risk indicators. It is not a guarantee that a transaction is safe or fraudulent.

3.5 Negotiation Agent information

The Negotiation Agent may collect and process your negotiation goals, budget, target price, offer history, counteroffer history, draft messages, seller responses, negotiation notes, listing details, generated talking points, generated messages, prompts, outputs, user edits, and related history.

You are responsible for reviewing, editing, approving, and sending any negotiation message. We may store negotiation history to provide continuity during your active access term and any applicable retention period.

3.6 Tow Capacity Estimator information

The Tow Capacity Estimator may collect and process tow vehicle information, RV or trailer information, payload inputs, passenger and cargo estimates, hitch and tongue weight estimates, GVWR, GCWR, GAWR, tire ratings, brake-controller information, assumptions, saved pairings, notes, user edits, warnings, outputs, and related interaction data.

Towing information can involve safety-critical decisions. You should not submit unnecessary personal information in towing inputs.

3.7 Buyer Inquiry and lead information

If you submit a Buyer Inquiry, we may collect your name, email address, phone number, message, listing ID, listing URL, seller or dealer recipient, timestamp, IP address, device information, inquiry status, communication status, and related metadata.

We may share Buyer Inquiry information with the seller, dealer, or listing contact connected to that inquiry. Once shared, the recipient may independently store, respond to, export, or use that information subject to applicable law and any seller or dealer obligations.

3.8 Uploads, documents, images, audio, transcription, and OCR information

If you upload or submit documents, images, screenshots, PDFs, audio, voice notes, call recordings, transcripts, or other files, we may process the contents and metadata of those files. Processing may include extraction, optical character recognition, transcription, summarization, classification, embedding, risk analysis, and AI-assisted review.

Do not upload Social Security numbers, driver’s license images, bank account numbers, credit card numbers, account passwords, medical information, precise home-location information, biometric identifiers, or other highly sensitive information unless it is truly necessary for the feature you are using. We recommend redacting unnecessary personal information before uploading content.

If you upload audio recordings or communications involving other people, you are responsible for ensuring that your collection, recording, upload, and use of that content complies with applicable law and that you have any required permissions or consents.

3.9 Communications with us

We may collect support requests, billing inquiries, privacy requests, legal notices, DMCA notices, feedback, survey responses, bug reports, feature requests, emails, chat messages, call notes, and related records.

3.10 Device, usage, analytics, and security information

We may collect IP address, device identifiers, browser type, operating system, referring URL, pages viewed, feature usage, date and time of access, session information, cookie identifiers, error logs, crash data, performance data, security logs, rate-limit information, fraud signals, and other diagnostic or technical information.

3.11 Information about sellers, dealers, and business users

For sellers, dealers, or business users, we may collect business name, dealership name, inventory information, business address, business email, business phone number, role, website, listing history, lead-routing preferences, communications, and related business-account information.

4. Sources of Information

We may collect information from:

you directly;

your account, device, browser, and use of the Platform;

other users who submit Buyer Inquiries, seller communications, listing materials, or shared deal information;

sellers, dealers, listing contacts, and business users;

public websites, public listings, marketplaces, auction platforms, dealer websites, APIs, and other third-party data sources;

service providers such as authentication, hosting, database, payment, email, storage, AI, analytics, and security providers;

communications providers and email-delivery systems;

fraud-prevention, abuse-prevention, or security systems; and

legal, compliance, or dispute-resolution sources.

5. How We Use Information

We may use information for the following purposes:

to create, authenticate, secure, and manage accounts;

to provide, operate, maintain, and improve the Platform;

to process fixed-term access purchases, DealGuard Credit purchases, Credit Balances, Credit Batches, Premium Daily Quota, receipts, billing support, taxes, refunds, disputes, chargebacks, access expiration, credit expiration, and unclaimed-property compliance;

to provide DealGuard, scam-risk analysis, risk labels, risk explanations, deal tracking, and risk override functionality;

to provide Negotiation Agent outputs, draft messages, offer tracking, and negotiation history;

to provide Tow Capacity Estimator outputs, saved tow pairings, warnings, and related records;

to provide listing search, listing import, listing analysis, watchlists, alerts, valuation estimates, comparisons, and archived listing features;

to route Buyer Inquiries to sellers, dealers, or listing contacts;

to send transactional messages, receipts, access reminders, expiration notices, security notices, policy updates, support responses, and service communications;

to send marketing communications where permitted by law and your preferences;

to detect, prevent, investigate, and respond to fraud, scams, security incidents, spam, scraping abuse, account misuse, payment abuse, and policy violations;

to debug, test, monitor, measure, and improve Platform performance and reliability;

to develop, evaluate, benchmark, and improve features, models, prompts, scoring methods, classification systems, and user experience, subject to the AI training limitations described below;

to generate de-identified, aggregated, statistical, or technical information;

to comply with legal obligations, respond to lawful requests, preserve legal claims, enforce agreements, and protect rights and safety;

to conduct internal business operations, accounting, tax, auditing, recordkeeping, and corporate transactions; and

for other purposes disclosed at the time of collection or with your consent.

6. Feature-Specific Privacy Details

6.1 DealGuard

DealGuard may process sensitive deal-related materials, including seller communications, phone numbers, email addresses, screenshots, listing URLs, payment instructions, title or VIN details, and user notes. We use this information to generate AI-assisted risk analysis, risk labels, explanations, negotiation context, scam-pattern checks, and related outputs.

DealGuard materials may contain personal information about third parties, including sellers or dealers who did not create an RV MarketIQ account. You should provide only information you have the right to submit and should redact unnecessary third-party personal information where practical.

6.2 Negotiation Agent

The Negotiation Agent uses your prompts, listing details, negotiation goals, seller communications, offer history, and related context to generate suggested strategies and draft messages. We may store this information so the Negotiation Agent can maintain context across your active access term and applicable retention period.

6.3 Tow Capacity Estimator

The Tow Capacity Estimator uses vehicle, trailer, RV, payload, hitch, cargo, passenger, and related inputs to produce informational estimates. We may store saved tow profiles and pairings during your active access term and for the retention period described below. We do not need Social Security numbers, driver’s license images, bank account information, or other unrelated personal data for towing estimates.

6.4 Buyer Inquiries

When you submit a Buyer Inquiry, you direct us to share the information you submit with the seller, dealer, or listing contact associated with the inquiry. That information may include your name, email address, phone number, message, listing reference, and related metadata.

Sellers and dealers are independent recipients of Buyer Inquiry information. We may require sellers and dealers to use Buyer Inquiry information only for responding to the inquiry and related transaction communications, but we cannot guarantee deletion of copies already received, stored, exported, or used by those recipients.

6.5 Listing imports and third-party websites

If you import or analyze a listing URL, we may retrieve or process listing information from the source website, including text, images, price, seller information, and metadata. Third-party websites may have their own privacy policies, terms, robots rules, access restrictions, and data practices. We are not responsible for their privacy practices.

6.6 Legal-adjacent information and privileged materials

The Platform is not a law firm, legal clinic, legal referral service, or substitute for a lawyer. Submitting information through the Platform does not create an attorney-client relationship, prospective-client relationship, legal representation, legal privilege, attorney work-product protection, or professional duty of confidentiality.

Do not submit privileged legal communications, confidential case strategy, attorney work product, client information, litigation materials, or similar legal materials through the Platform unless a separate written agreement signed by RV MarketIQ expressly authorizes that use.

7. Artificial Intelligence Processing

The Platform uses artificial intelligence, machine learning, statistical models, rules-based systems, and automated systems to provide features such as DealGuard, the Negotiation Agent, MarketIQ Value, listing analysis, transcription, OCR, classification, summaries, risk scoring, and towing-related estimates.

7.1 AI provider processing

We may transmit prompts, Submitted Content, files, transcripts, images, listing data, seller communications, outputs, metadata, and related information to AI providers, including OpenAI or similar providers, to provide requested features, generate outputs, classify content, transcribe audio, create embeddings, analyze risks, and perform related processing.

AI providers process information according to their applicable terms, data controls, security practices, and our agreements with them. We do not promise that all AI provider processing is subject to Zero Data Retention. Some providers may retain data for abuse monitoring, security, application state, service delivery, legal compliance, or other purposes described in their data controls.

7.2 No third-party model-training authorization by default

We do not intend to authorize third-party AI providers to use identifiable Submitted Content to train or improve their generalized foundation models unless you affirmatively opt in, we provide legally sufficient notice and consent, or another lawful basis applies. This does not prevent AI providers from processing information to provide requested services, maintain security, comply with law, or operate under their applicable data controls.

7.3 AI outputs may contain personal information

AI Outputs may include or infer personal information from Submitted Content. You should review AI Outputs carefully before copying, saving, sharing, sending, publishing, or relying on them. You are responsible for ensuring that your use or sharing of AI Outputs complies with applicable law and does not unlawfully disclose personal information about another person.

7.4 No biometric identification

The Platform is not designed to identify people by face, voiceprint, biometric template, fingerprint, or other biometric identifier. We may process images, screenshots, PDFs, or audio for OCR, transcription, extraction, summarization, or content analysis, but we do not intentionally use those materials for biometric identification unless a future feature expressly discloses that use and obtains any legally required consent.

8. Product Improvement, Analytics, and Optional AI Training Consent

8.1 Operational improvement

We may use information, including Submitted Content and AI Outputs, as reasonably necessary to operate, secure, debug, monitor, maintain, evaluate, and improve the Platform. This includes detecting fraud, testing safety systems, improving prompts, evaluating model performance, correcting errors, auditing output quality, and improving feature reliability.

If you submit outcome feedback, such as marking a DealGuard thread as a scam or as a legitimate deal, we may process the relevant feedback, DealGuard thread, related messages, AI Outputs, and associated metadata for operational fraud prevention, safety, retrieval, internal analytics, and service improvement. This may include using AI providers to extract scam types, phrases, tags, signals, summaries, or similar derived information; creating and storing embeddings; storing derived signals in an internal vector database or retrieval system; and using those signals for DealGuard retrieval, fraud-pattern analysis, quality review, and abuse prevention. This operational fraud-pattern processing is not intended to train or fine-tune a generative AI model unless we use the content to update model weights, fine-tune a model, or train a model in a manner requiring Optional Training Consent under Section 8.3.

8.2 De-identified and aggregated data

We may use De-identified Data, aggregated data, statistical data, technical telemetry, usage metrics, model-evaluation metrics, and similar information for analytics, research, benchmarking, safety, fraud detection, feature development, model evaluation, product improvement, business planning, and other lawful purposes.

8.3 Identifiable DealGuard training and fine-tuning

We will not intentionally use identifiable DealGuard submissions for generative AI model training or fine-tuning unless you provide Optional Training Consent or another legally sufficient consent mechanism applies. Optional Training Consent may be presented through an in-app checkbox, toggle, account setting, consent screen, or written authorization.

For clarity, operational fraud-pattern processing, embeddings, retrieval indexing, internal RAG-style retrieval, safety review, abuse prevention, and service-improvement processing described in Section 8.1 are treated as operational processing, not generative AI model training or fine-tuning, unless we use the underlying content to update model weights, fine-tune a model, or train a generative model.

If you provide Optional Training Consent, the consent notice may describe the specific data covered, the purpose of use, whether data may be de-identified or masked, whether it may be used for training, fine-tuning, evaluation, benchmarking, or prompt improvement, and how to withdraw consent prospectively.

8.4 Withdrawal of Optional Training Consent

You may withdraw Optional Training Consent prospectively by using an in-app control if available or by emailing privacy@RVMarketIQ.com with the subject line “AI Training Consent Withdrawal.” Withdrawal does not prevent us from using information to provide requested services, maintain security, comply with law, prevent fraud, perform internal analytics, use De-identified Data, perform operational fraud-pattern retrieval described in Section 8.1, or retain records as permitted by law.

Withdrawal may not require us to unwind prior model training, fine-tuning, benchmarking, evaluation, retrieval indexing, derived-signal creation, or model-weight changes where doing so is not technically feasible or legally required.

9. How We Disclose Information

We may disclose information in the following ways.

9.1 Service providers and processors

We may disclose information to vendors and service providers that help us operate the Platform, including authentication providers, database providers, hosting providers, payment processors, email providers, AI providers, storage providers, analytics providers, security providers, customer-support tools, logging tools, and professional advisors.

Current or contemplated providers include Clerk, Supabase, Stripe, Resend, OpenAI, AWS or S3-compatible storage providers, and similar vendors selected by RV MarketIQ.

9.2 Sellers, dealers, and listing contacts

We may disclose Buyer Inquiry information to sellers, dealers, or listing contacts when you submit an inquiry or otherwise direct us to share information. We may disclose seller or dealer information to buyers where needed to route inquiries, display listings, provide dealer tools, or operate the Platform.

9.3 AI providers

We may disclose prompts, Submitted Content, files, transcripts, images, embeddings, metadata, and related data to AI providers to provide AI-assisted features, transcription, OCR, classification, summarization, embeddings, risk analysis, and related processing.

9.4 Payment processors, tax providers, billing providers, and credit administration

We may disclose billing information, payment metadata, Credit Data, tax metadata, billing addresses, receipts, refund status, and chargeback information to payment processors, tax-calculation providers, billing providers, accounting providers, and compliance vendors to process payments, issue receipts, calculate or collect taxes where required, handle billing support, address chargebacks, prevent fraud, maintain accounting records, and comply with unclaimed-property or similar obligations.

9.5 Communications and email providers

We may disclose contact information and message metadata to email and communications providers to send account notices, receipts, access expiration reminders, transactional emails, support responses, and marketing communications where permitted.

9.6 Legal, safety, and enforcement disclosures

We may disclose information if we believe disclosure is reasonably necessary to comply with law, legal process, subpoenas, court orders, regulatory requests, law-enforcement requests, tax obligations, DMCA processes, safety obligations, or other legal requirements; to enforce our Terms of Service; to prevent fraud, spam, scams, abuse, cyberattacks, or misuse; to protect the rights, safety, property, or security of RV MarketIQ, users, sellers, dealers, or others; or to establish, exercise, or defend legal claims.

9.7 Business transfers

We may disclose or transfer information in connection with a merger, acquisition, financing, investment, reorganization, bankruptcy, sale of assets, transfer of business, due diligence process, or similar corporate transaction. Any acquirer, successor, or transferee will be expected to honor this Privacy Policy with respect to information collected before the transfer, subject to any notice, consent, or policy-change rights required by applicable law.

9.8 Consent and direction

We may disclose information with your consent, at your direction, or as otherwise disclosed at the time of collection.

9.9 De-identified and aggregated data

We may disclose De-identified Data, aggregated data, statistical data, and technical information that does not reasonably identify a specific person, household, account, or device.

9.10 No sale of personal information for money

We do not intend to sell personal information for money. We do not intend to share personal information for cross-context behavioral advertising unless we update this Privacy Policy and provide any legally required choices. We do not knowingly sell or share personal information of children under 16.

10. Cookies, Analytics, and Tracking Technologies

We and our service providers may use cookies, pixels, local storage, log files, SDKs, and similar technologies to operate the Platform, remember preferences, authenticate users, maintain sessions, improve security, prevent fraud, measure usage, debug errors, improve performance, and analyze traffic.

We may use categories of cookies or similar technologies such as:

necessary cookies for authentication, security, account access, payment flow, and Platform functionality;

preference cookies for settings and user choices;

analytics cookies for understanding feature usage, performance, and traffic patterns;

security cookies for fraud prevention, rate limiting, and abuse detection; and

marketing or advertising cookies if we later enable marketing analytics or advertising features.

You may be able to control cookies through your browser settings or through Platform controls if available. Disabling cookies may prevent certain features from working.

10.1 Do Not Track and opt-out preference signals

Some browsers offer “Do Not Track” signals. Because there is not a uniform industry standard for responding to Do Not Track signals, we do not currently respond to them in a standardized way.

If applicable law requires us to honor recognized opt-out preference signals, such as Global Privacy Control, for sales or sharing of personal information, we will implement and honor those signals as required by law.

10.2 Third-party collection across websites

Some third-party service providers may collect information about your online activities over time and across different websites or online services when you use the Platform, such as analytics, security, or advertising technology providers. Their collection and use may be governed by their own privacy policies.

11. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, the Terms of Service, checkout disclosures, feature disclosures, consent screens, and applicable law. Retention periods may vary based on the type of data, account status, access-term status, user requests, legal obligations, disputes, security needs, fraud-prevention needs, backup schedules, and operational requirements.

Unless a different period applies, our default retention approach is:

Account profile data: while the account is active, plus approximately thirty (30) days for processing, deletion workflows, security, and legal compliance.

DealGuard threads, messages, conversation turns, embeddings, summaries, and negotiation history: while the account or paid access is active, plus approximately thirty (30) days after expiration of the relevant access term, unless deleted earlier by the user or retained for legal, billing, security, abuse-prevention, unclaimed-property, or dispute reasons.

Tow Capacity Estimator profiles, saved pairings, and related notes: while the account or paid access is active, plus approximately thirty (30) days after expiration of the relevant access term, unless deleted earlier by the user or retained for legal, security, or dispute reasons.

Imported listing drafts: while the account or paid access is active, plus approximately thirty (30) days after expiration of the relevant access term.

Buyer Inquiry lead records: approximately twelve (12) months after the first to occur of seller account expiration or seller account deletion, subject to deletion requests, backup limitations, legal holds, security needs, and operational limitations.

Risk override logs: approximately twelve (12) months after expiration of the relevant access term, subject to deletion requests, legal holds, security needs, and operational limitations.

DealGuard Credit records, including Credit Pack purchases, Credit Batches, balances, usage/redemptions, expiration dates, tax metadata, chargebacks, refunds, and notices: as long as reasonably necessary to provide Credits, resolve disputes, prevent fraud, comply with tax, accounting, payment-card, unclaimed-property, and legal obligations, and maintain audit records.

Archived listing data: approximately twelve (12) months after expiration of the relevant access term for user-specific archived views, unless retained in aggregated, De-identified, source-level, security, or legally necessary form.

Transactional, billing, tax, Credit Data, and unclaimed-property records: as required or reasonably necessary for tax, accounting, fraud prevention, chargebacks, support, unclaimed-property compliance, audit defense, and legal compliance.

Support, privacy, legal, and dispute communications: as reasonably necessary to resolve the request, maintain records, comply with law, prevent fraud, and protect legal rights.

Security logs and technical logs: for a reasonable period needed for security, debugging, fraud prevention, monitoring, and legal compliance.

Backups: until overwritten, deleted, or rendered inaccessible through ordinary backup cycles, unless retained for legal, security, or disaster-recovery reasons.

If your access term expires, you may lose access to saved searches, watchlists, alerts, DealGuard threads, risk analyses, risk override logs, negotiation history, generated draft messages, offer notes, Tow Capacity Estimator data, tow profiles, imported listing drafts, listing snapshots, saved valuations, and other saved data. Purchased DealGuard Credits, if any, are governed by the Terms of Service and may remain subject to separate expiration, access, tax, dispute, and unclaimed-property rules. We may delete, anonymize, archive, restrict, or make inaccessible expired-plan data after the applicable retention period.

12. Access, Correction, Deletion, and Other Requests

You may request access to, correction of, or deletion of certain personal information by using in-app tools if available or by contacting privacy@RVMarketIQ.com.

We may need to verify your identity before responding to a request. We may deny or limit a request where permitted by law, including when we cannot verify your identity, the request is excessive or fraudulent, retention is required or permitted by law, data is needed for security or fraud prevention, data is needed for billing or tax records, data is subject to legal hold, data is in backups, or data has already been shared with a seller, dealer, payment processor, AI provider, or other third party.

Deleting your account or certain data may affect your ability to use the Platform. Deletion does not automatically entitle you to a refund and does not require us to delete information we are permitted or required to retain.

13. Your Privacy Choices

You may have the following choices depending on your account, location, and applicable law:

update account information through account settings if available;

request access, correction, or deletion by contacting privacy@RVMarketIQ.com;

opt out of marketing emails using the unsubscribe link or by contacting us;

continue receiving transactional, billing, security, legal, access-expiration, and service emails even if you opt out of marketing;

adjust cookie settings through your browser or Platform controls if available;

withdraw Optional Training Consent prospectively;

avoid uploading unnecessary sensitive or third-party personal information;

redact third-party personal information before submitting screenshots, messages, documents, or audio; and

export, copy, or save important DealGuard, Negotiation Agent, towing, valuation, listing, or account information before your access term expires; and monitor your DealGuard Credit Balance and expiration dates in your account if that feature is available.

14. Security

We use reasonable administrative, technical, and organizational measures designed to protect information. These measures may include authentication controls, access controls, encryption in transit, database and hosting security controls, provider security practices, monitoring, logging, rate limiting, backups, and internal access restrictions.

No system is perfectly secure. We cannot guarantee that unauthorized access, data loss, cyberattack, outage, breach, misuse, or interception will never occur. You are responsible for maintaining the confidentiality of your login credentials, devices, authentication methods, and account access.

If we determine that a security incident involving personal information requires notice under applicable law, we will provide notice as required by applicable law.

If you believe your account has been compromised, contact support@RVMarketIQ.com promptly.

15. Children and Minors

The Platform is intended for users who are at least 18 years old. The Platform is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, contact privacy@RVMarketIQ.com, and we will take appropriate steps to delete the information where required by law.

16. Communications

We may send transactional, administrative, service, support, security, billing, legal, access-term, credit-balance, credit-expiration, unclaimed-property, expiration-reminder, and policy-update communications. These communications are not marketing and may be necessary for your account, access term, Credit administration, or legal compliance.

We may also send marketing or promotional communications where permitted by law. You can opt out of marketing emails by using the unsubscribe link or contacting support@RVMarketIQ.com. Opting out of marketing does not stop transactional or service communications.

17. California Privacy Notice

This California Privacy Notice applies to California residents to the extent required by California law. Some California privacy obligations apply only to businesses that meet statutory thresholds or engage in certain practices. Nothing in this Privacy Policy is intended to limit nonwaivable rights under California law.

17.1 Categories of personal information

Depending on how you use the Platform, we may collect or process the following categories of personal information:

Identifiers, such as name, email address, phone number, account ID, IP address, device identifiers, authentication identifiers, seller contact information, and dealer contact information.

Customer records information, such as billing contact information, transaction records, access plan records, support records, and limited payment metadata.

Commercial information, such as Access Plan purchases, DealGuard Credit purchases, Credit Balances, Credit usage, Premium Daily Quota usage, listing interactions, saved searches, watchlists, Buyer Inquiries, seller or dealer interactions, valuation interactions, and transaction-related records.

Internet or electronic network activity, such as log data, session data, pages viewed, feature usage, browser information, referral URLs, cookie identifiers, and security logs.

Geolocation information, such as approximate location derived from IP address or listing locations you submit or analyze. We do not intentionally collect precise geolocation from your device unless a future feature discloses that collection and obtains any required consent.

Audio, electronic, visual, or similar information, such as uploaded screenshots, images, PDFs, documents, audio recordings, transcriptions, and support communications.

Professional or business information, such as dealer name, business affiliation, business contact information, role, and inventory-related information for dealer or business users.

Inferences, such as preferences, risk labels, saved search patterns, marketplace interests, negotiation goals, likely deal stage, and feature usage patterns.

Sensitive personal information, to the extent you submit it or it appears in Submitted Content, such as the contents of messages, emails, or texts; financial account references; precise location information; driver’s license information; or other sensitive information. We do not need most sensitive personal information to provide the Platform and encourage you to redact unnecessary sensitive information before submission.

Protected classification information, such as age or demographic information, only if you voluntarily provide it or it appears in Submitted Content. We do not intentionally request protected classification information for ordinary Platform use.

17.2 Sources, purposes, and disclosures

The sources of personal information are described in Section 4. The business and commercial purposes for collection and use are described in Sections 5 through 8. The categories of third parties and service providers to whom we disclose information are described in Section 9.

17.3 Sale and sharing

We do not intend to sell personal information for money. We do not intend to share personal information for cross-context behavioral advertising unless we update our disclosures and provide any legally required opt-out mechanism.

17.4 Sensitive personal information

We use sensitive personal information only for disclosed purposes, such as providing requested features, AI processing, security, fraud prevention, legal compliance, support, and other purposes permitted by law. We do not intend to use sensitive personal information for purposes that would require a separate “Limit the Use of My Sensitive Personal Information” link unless we provide that link or another legally sufficient mechanism.

17.5 California rights

To the extent California privacy law applies, California residents may have rights to:

know what categories or specific pieces of personal information we collect;

access personal information;

correct inaccurate personal information;

delete personal information, subject to exceptions;

obtain information about categories of sources, purposes, and disclosures;

opt out of the sale or sharing of personal information;

limit certain uses of sensitive personal information;

use an authorized agent to submit certain requests where permitted by law; and

not be discriminated against for exercising privacy rights.

To submit a California privacy request, email privacy@RVMarketIQ.com or use any webform or in-app request tool we make available. We may need to verify your identity and authority before responding.

17.6 California Shine the Light

California residents may request information about certain disclosures of personal information to third parties for their own direct marketing purposes, if applicable. To make such a request, email privacy@RVMarketIQ.com with the subject line “California Shine the Light Request.”

17.7 California automatic renewal note

Consumer Access Plans are intended to be fixed-term prepaid access plans and not automatic-renewal or continuous-service plans. If we offer an automatic-renewal or continuous-service plan to California consumers in the future, we will provide legally required automatic-renewal disclosures, obtain legally required affirmative consent, and provide required cancellation mechanisms.

17.8 Automated decision-making and profiling

The Platform uses AI and automated systems to generate informational outputs, risk labels, estimates, summaries, and suggestions. We do not use the Platform to make legally significant decisions about employment, housing, credit, insurance, healthcare, education, or government benefits. To the extent future California automated decision-making rules apply to RV MarketIQ, we will provide any legally required notices, opt-out mechanisms, or access rights.

18. Other State Privacy Rights

Residents of other states may have privacy rights under applicable state privacy laws, depending on our legal obligations, the user’s residence, the nature of the information, and the Platform’s practices. These rights may include access, correction, deletion, portability, opt-out, appeal, or other rights.

You may submit privacy requests to privacy@RVMarketIQ.com. We will respond as required by applicable law.

19. International Users

The Platform is designed primarily for users located in the United States. If you access the Platform from outside the United States, your information may be processed in the United States or other jurisdictions where we or our service providers operate.

If the European Union General Data Protection Regulation, United Kingdom GDPR, or similar law applies, we may process personal information based on contract performance, consent, legitimate interests, legal obligations, protection of rights, or other lawful bases. Depending on applicable law, you may have rights to access, correct, delete, restrict, object, port data, withdraw consent, or lodge a complaint with a supervisory authority.

We may restrict access from jurisdictions where legal, privacy, consumer-protection, AI, tax, or operational obligations are disproportionate or unclear.

20. De-identified Data

We may create and use De-identified Data. When we maintain data as De-identified Data, we intend to maintain and use it in de-identified form and not attempt to re-identify it except as permitted by law, such as to test whether de-identification is effective, detect fraud or security incidents, or comply with legal obligations. We may require recipients of De-identified Data to comply with similar restrictions where required by law.

21. Third-Party Links, Sellers, Dealers, and Platforms

The Platform may display, import, analyze, link to, or reference third-party websites, listings, sellers, dealers, auction platforms, classified websites, social media platforms, payment services, inspection services, transportation services, escrow services, or other third parties.

We are not responsible for the privacy practices of third parties. Your interactions with sellers, dealers, listing websites, payment processors, financing providers, transportation providers, inspectors, and other third parties are governed by their own privacy policies and terms.

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. If changes are material, we may provide additional notice, such as by email, in-app notice, checkout notice, or website notice, as required or appropriate.

Your continued use of the Platform after an updated Privacy Policy becomes effective means you acknowledge the updated policy, subject to any nonwaivable rights or consent requirements that apply.

23. Contact Information

For privacy questions, requests, or concerns, contact us at:

Hollingshead Holdings, LLC d/b/a RVMarketIQ.com

Mailing Address: 14323 S. Outer 40 Rd., Ste. 204N, Chesterfield, MO 63017

Privacy: privacy@RVMarketIQ.com

Support: support@RVMarketIQ.com

Billing: billing@RVMarketIQ.com

Legal Notices: jhollingshead@hdtriallawyers.com

DMCA: jhollingshead@hdtriallawyers.com

For account-security issues, contact support@RVMarketIQ.com promptly.